Contributors

Wayne Aspland

Wayne is Group Manager, Corporate Affairs for Sensis. Aside from managing Sensis’ external speaking program and analyst relations, this role gives him plenty of time to research and ponder the rapidly changing advertising world that surrounds us.

Throughout his eleven-or-so-year career in the online industry, Wayne has shown a strange penchant for the letter ‘S’. He worked at Sofcom, Spike and Sputnik in a variety of business development and strategy roles before joining Sensis in 2002. Wayne writes Speaking Sensis’ Crunch! column, which explores the numbers behind advertising and local search. Of the 22,014,130 people living in Australia today (source: www.abs.gov.au, 8.54am, 13 October 2009), Wayne is one of the lucky 1.273% (source: a whopping big guess) who can bore anyone into blissful snoredom with nothing more than a few well placed stats.

Carl Rigoni

Carl Rigoni is the Executive General Manager (EGM) for the Product group at Sensis. He is the youngest (and tallest) EGM in the business, responsible for creating products that drive excellent ROI outcomes for customers and ensuring products deliver excellent consumer experience.

His team focuses on driving Sensis’ product pipeline for the future, which means rapid product development, innovation and driving usage to maintain Sensis’ competitive advantage.

His portfolio encompasses some of Australia’s best known brands including: Yellow Pages; White Pages; Voice products including 1234 and Call Connect directory assistance services; Whereis maps; Citysearch.com.au and more.

Tegan Dullard

Tegan is the Group Manager of Sensis’ Performance Advertising group, home to the likes of ClickManager, SiteSmart, the Sensis Priority Advertising (SPA) Network and sensis.com.au. She’s been with Sensis for more than 11 years and is excited by the growth of performance based advertising solutions around the world, which is going from strength to strength. Want to know what Sensis is doing in the performance advertising space? Tegan’s your gal.

Jessica Langmead

As a Senior Strategic Communications Manager within Sensis’ Corporate Affairs team, Jessica is responsible for the communications relevant to the digital marketing product patch. Want to know about Sensis’ SEM or website products? Perhaps you’re interested in the Sensis API? What about our partnership with Yelp? Social media? Or Yellow Pages Offers? Ask Jess (and she’ll give it a crack).

Christena Singh

Christena is the author of the Sensis® Business Index, the Sensis® Consumer Report and the Sensis® e-Business Report. Christena is passionate about championing the contribution that small businesses make to our economy and our social framework. Christena has been at Sensis since 2003, and prior to this worked with the Australian Government in Canberra, analysing the economic environment for small businesses, amongst other Canberra-type things! Christena studied at the University of Queensland, where she studied not only economics, but also government, physics, mathematics, and two subjects of Russian literature to make up some extra credit points, before earning her Masters at the Australian National University. When not at work, Christena enjoys running, reading and trying to speak Mandarin, spending time with her husband Tim and four year old son little Timmy, who is an expert in penguins and Thomas the Tank Engine. She is a passionate supporter of the Melbourne Demons and also holds a soft spot for the Brisbane Lions and anyone who plays Collingwood…

Simon Betschel

Simon has a successful background in digital media and driving enterprise transformation projects. He has developed and led a number of digital start-up companies, and has extensive insights into retail customer strategy, having run some of Australia’s largest customer programs.

Rob Finney

Rob Finney is Senior Product Manager for Portable Navigation in Sensis’ Location & Navigation Group and has been with Sensis since 2001. He manages product relationships with global navigation customers such as TomTom and Garmin and also works with Telstra on our shared Whereis® Navigator mobile navigation service. When not working, Rob can be found on Beach Road Melbourne clad in lycra.

Donna Gallagher

After travelling through 48 countries and still not being able to read a map, Donna decided the perfect role would be working in Navigation! Donna is the Senior Product Marketing Manager for the Location & Navigation team and now always knows exactly where she is and where she’s going!