Sensis: Mobile usage takes off
Wayne Aspland | 12 November 2009
Sometimes the numbers just talk for themselves. Take Yellow Pages® Mobile usage data…
As you all become devoted (hopefully) readers of the Crunch! column, you’ll begin to notice that my articles all take on roughly the same formula.
Obviously, there’ll be stats… a no-brainer considering this column is meant to be about stats.
But those stats will be surrounded by witty (hopefully) witticisms and insightful (hopefully) insights as well.
There’s a simple reason for that. To the vast majority of the world (i.e. the majority of people who aren’t bone fide pen-holder-carrying geeks), staring at a bunch of numbers is like watching grass grow.
But, every now and then, you come across a set of stats that just talk for themselves – no frilly additions necessary.
Here’s an example.
1. In October, the Yellow Pages® Mobile audience hit half a million unique visitors for the first time1.
2. All up, it’s taken Yellow Pages® Mobile a touch over 18 months to reach half a million unique visitors1. By comparison, it took Yellow Pages® Online more than five years to reach that mark2.
Still think mobile marketing’s sitting on the runway?
Think again.
1. Omniture. July to October 2009
2. RedSheriff 2004/2005 data
I’m a big fan of Yellow Pages Mobile. I locked
Jessica Langmead | 12 November 2009I’m a big fan of Yellow Pages Mobile. I locked myself out of the apartment a couple of seeks back, arriving home around 11pm on a Saturday night with no way of breaking into my apartment. I quickly punched in the Yellow Pages URL into my mobile, found a 24 hour lock smith straight away and they arrived in less than 20 minutes. I would have been completely stuck without it. So, in short, I’m not surprised the Yellow Pages mobile audience is growing at a rate of knots. It’s not just a nice to have, in my opinion, it’s a necessity.