Speaking Sensis

Sensis CEO Bruce Akhurst addresses Australia Isreal Chamber of Commerce. Picture: Dean Schmideg.

Bruce Akhurst spoke this week at the Australia Israel Chamber of Commerce luncheon. His speech to approximately 350 guests looked at the future for marketing and media, with Bruce conveying two key messages: Firstly, we’re on the verge of a ‘big bang’ in digital advertising. The next digital decade will make the last one look like sleepy hollow. And secondly, this decade could revolutionise the value of marketing and media to businesses, consumers and society in general. But this will only happen if we re-think the role of marketing: evolving it from targeting markets to helping people.  Positive feedback was received from event organisers and delegates regarding Bruce’s speech. For a look at ABC’s Lateline Business coverage, click here.