Bruce Akhurst talks transformers
Wayne Aspland | 23 April 2010
Networks, platforms and technology were the focus of comments from Sensis CEO Bruce Akhurst at a recent panel discussion held as part of the recent 2010 Yellow Pages Association Conference in Las Vegas.
‘Transformers’ was the theme for the conference, which was attended by Sensis CEO, Bruce Akhurst and COO Gerry Sutton. Autobots and Decepticons weren’t central to discussions, however, which instead focussed on industry changes, including technology and social media.
Bruce sat on a four CEO-strong panel around the topic ‘Being Built to Last’. The panel was moderated by BIA/Kelsey’s Charles Laughlin and featured Kimberli Lewis of Mediatel, Scott Pomeroy of Berry and Matt Stover of Local Matters, as well as Bruce.
The panel spoke about the importance of the right networks moving forward.
Bruce also spoke of his belief in continual training of the traditional sales force and their adaptability, and changing a fear of failure to achieve a sustainable future.
Bruce also responded to a question around the transformation of core product to a multi-product environment:
“Our central function is to find buyers for our customers – where are they? And they’re looking in all sorts of different places. Usage for our print product continues pretty much to be what it’s been for the last five or six years, so we’re not believers in ‘the end of print’. We are believers in other platforms and other technologies being relevant to find buyers – so it’s putting all that together in a way that works best for the customer.”
You can watch part of the panel discussion (where dress code seems to have been ‘black’) on this video link.
