Obsession with being number one wont help the online industry in the long run
Danielle | 2 February 2010
AT AIMIA’s 7th Future of Digital Advertising last week, Mark Shaw GM of Sensis’ MediaSmart took to the stage and delivered a blow – stating the internet was peaking too early and those working in digital media were too obsessed with beating traditional mediums to become the number one in terms of advertising spend. Mark said rather than fighting to take the top spot in advertising revenue terms, the online industry should instead work more closely with its rivals and in turn help to grow the entire online ad market.
Read more here: http://www.bandt.com.au/news/B0/0C066DB0.asp
Stay tuned, as we will be publishing more information about Mark’’s speech in the coming days.
