Sensis’ CEO Bruce Akhurst talks about ‘The Challenge of Choice’
Wayne Aspland | 26 May 2010At an American Chamber of Commerce luncheon next week, Sensis CEO, Bruce Akhurst, will be talking about the challenges and opportunities Sensis has faced in evolving the Yellow Pages® from a print directory to a multi-channel, multi-brand network.
Thanks to digital media, we now live in a world of proliferating choice.
And, with their attention, people are telling us they want that choice. They’re demanding ubiquitous access to media – what they want, whenever and wherever they want it.
In this world, the challenge for media companies isn’t “how do I get advertisers online?” It’s “how do I get them everywhere”?
On Tuesday 1 June, Sensis CEO Bruce Akhurst will be in Sydney talking at an American Chamber of Commerce luncheon about “The Challenge of Choice”.
Bruce will discuss Yellow Pages®’ decade-long journey from a print directory to a multi-channel, multi-brand advertising network: a journey that has challenged Sensis’ technology, product development and every other part of the business.
If you’d like to attend, you can find more information about the event, together with booking details, at the American Chamber of Commerce web site.
