Sensis on 5 ways to make your advertising work for you
Jess | 27 August 2009
Sensis’ Michelle Sherwood talks to small and medium sized businesses about how to get the most bang for their advertising buck.
Sensis’ General Manager of Marketing, Michelle Sherwood presented to a room of more than 900 small and medium sized businesses at the Small Business BIG Marketing event on Thursday 27 August.
Held at Central Pier in the Docklands, the event was a part of Small Business Victoria’s month long small business festival Energise Enterprise 09, of which Yellow Pages® is a platinum sponsor.
Michelle’s presentation, ‘Making your advertising work for you’ gave the businesses in the room practical insights and advice about effectively marketing and advertising.

Michelle Sherwood on the dais
“With consumer confidence on the increase, it’s more important than ever for your business to be seen by customers when they’re looking to buy.
“Our job at Yellow Pages® is to bring buyers and sellers together, whether that be through print, online or mobile directories, search and mapping websites or telephone information services,” she said.
The Yellow Pages® and White Pages® face to face sales representatives were also out in force, with small business owners flocking to the stands to find out how Yellow Pages and White Pages can help to grow their business.

Luke and Deepak at the Yellow Pages® stand
Visit www.yellowadvertising.com.au or www.whywhitepages.com.au for more information.






