Speaking Sensis

Sensis bods have been invited to share their knowledge with the business, media and advertising communities over the past few months at a range of different events.

General Manager, Online Search & Directories and Sensis Interactive, Chris Smith participated in a panel discussion the Kelsey Interactive Local Media Conference in Santa Clara, USA. The panel discussed “The ‘New’ Business Directories: Reaching (and satisfying) Small Businesses”. The panellists provided a glimpse of international trends in local media. Other panellists included Pieter Grasdijk, CEO of iLocal (Netherlands); Eric Peacock, GM of Insider Pages (USA); and Manoj Verma, CEO of MyVirtual Paper (Canada).

Rachel De Sain, Strategy & Commercial Manager for Sensis Mobile presented at the Australasian Media & Broadcasting Congress about the consumer and advertiser benefits of mobile advertising, including mobile’s ability to transcend advertising from physical to digital with scannable mobile code technology. Mobile advertising is no longer the next big thing – it’s here and gaining huge traction by the month.

General Manager, Marketing for Yellow™ & White Pages®, Michelle Sherwood gave a reflective presentation at the Leadership 21 Rebranding & Repositioning Conference in Sydney on the Yellow™ story and how the brand and products have evolved to meet consumer and advertiser needs.

Traffic Manager, Ash Nallawalla spoke at Search Engine Room in Sydney and PubCon in Las Vegas, USA on the challenges of search engine optimisation for large sites like yellow.com.au and some tips for SEO success.

Design Lead Chris McLay and Experience Innovation Manager, Fiona Ingram have both addressed online design conferences on their adventures in discovering what works in user-centred design.

Group Manager Marketing, Strategy & Business Development for Digital Media Services, Andrea Cartwright presented at an AIMIA seminar on opportunities and challenges in today’s digital display advertising market. This was one of 12 seminars that Sensis is hosting in the auditorium at our QV headquarters in Melbourne through to August 2009. We’re really pleased to be supporting AIMIA with this seminar series and enjoying hosting AIMIA’s Victorian members at our offices each month.

And Sensis CEO, Bruce Akhurst, has been particularly busy on the speaking circuit, addressing business leaders, journalists and analysts in Sydney and Melbourne about Sensis’ multi-channel strategy at Trans-Tasman Business Circle and Australia-Israel Chamber of Commerce boardroom events, and at Telstra’s Investor Day.

Sensis looks forward to sharing more learnings and stories with the industry in 2009.