Comments on: Sensis on the soapbox http://www.speakingsensis.com.au/news/sensis-on-the-soapbox-63.html News and views from the people at Sensis Sat, 17 Sep 2011 09:11:33 +1000 http://wordpress.org/?v=2.8 hourly 1 By: ar http://www.speakingsensis.com.au/news/sensis-on-the-soapbox-63.html/comment-page-1#comment-12 ar Wed, 01 Oct 2008 06:15:43 +0000 http://www.speakingsensis.com.au/?p=63#comment-12 Call it what you want - multi-channel, cross platform, integrated opportunities - it's important to remember that the more deliverables you spread across, the more reach you give your advertisers and the more chance of things not working properly (if not researched properly, but rather just a 'everyone else is doing it, why shouldn't we?' kind of thing). Online advertising is still young compared to the traditional media deliverables, so it makes sense to incorporate the spend across different outlets that will have an online arm. It's also important to research the validity of social media aspects of this, as sometimes they're not appropriate (which is a blog within itself). Sure, it's a great and, most times, free tool to use, but it can be seen as a bandwagon approach (and it's not as effective any more, considering the use of ringtones pages, info ads, etc on sites). My couple of cents. Call it what you want – multi-channel, cross platform, integrated opportunities – it’s important to remember that the more deliverables you spread across, the more reach you give your advertisers and the more chance of things not working properly (if not researched properly, but rather just a ‘everyone else is doing it, why shouldn’t we?’ kind of thing).

Online advertising is still young compared to the traditional media deliverables, so it makes sense to incorporate the spend across different outlets that will have an online arm.

It’s also important to research the validity of social media aspects of this, as sometimes they’re not appropriate (which is a blog within itself). Sure, it’s a great and, most times, free tool to use, but it can be seen as a bandwagon approach (and it’s not as effective any more, considering the use of ringtones pages, info ads, etc on sites).

My couple of cents.

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