Sock darns his way back to our screens
Brent Ahern | 22 July 2010
Sock's back. This year we’ve let him loose in the 1234 Call Centre and after being locked in a bottom draw for the past three years he’s determined to make up for lost time.
He exploded (quite literally) onto our screens in 2007 and now he’s back! He’s Sock, 1234’s green, keen information machine. This year we’ve let him loose in the 1234 Call Centre and after being locked in my bottom draw for the past two years he’s determined to make up for lost time.
In 2007 you may remember Sock launching out of an old chest and a laundry dryer before he caught a rash and needed plenty of recuperation in 2008.
Now our gregarious garment has decided that action speaks louder than words. Rather than telling people about the benefits of 1234, Sock is on the front line, providing answers to customers who call or text 1234.
Sock loves working in the 1234 Call Centre and will stop at nothing to impress his new boss, Ryan. Although Sock’s dedication to 1234 customers is unwavering, his cheeky personality remains unchanged from his early days and he wreaks havoc at the Call Centre much to Ryan’s dismay.
Sock is the brain-child of White Pages® Marketing Manager Nick Winbanks and the team of advertisers at DDB Melbourne.
He is a fantastic medium for communicating the benefits of 1234, which is a difficult service to promote as it has no tangible product.
Keep an eye out for Sock as he decides that pens are redundant for Telstra customers looking for answers on the move. And later in the year he takes his dedication to the job even further forsaking his sweet tooth in the process.
If you have missed the ads and just can’t wait for them to appear, you can view them on the 1234 YouTube site.
