Speaking Sensis

A glittering array of digerati gathered last week to celebrate the Australian Interactive Media Industry Association (AIMIA) Awards. In what was a great achievement for the Yellow Pages mobile team, the Yellow Pages® iPhone app was nominated as a finalist in the Best Mobile Product or Service Award. Known affectionately as “The Amys” by the industry, the AIMIA Awards showcase work undertaken by Australia’s Interactive Media and Digital Content sectors across a broad range of categories and winning an Amy is a great accolade for any business.

Being a finalist allowed members of the Yellow Pages® team to strut the red carpet so there was no holding back on the fashion – especially with industry paparazzi on the loose.

Fashions on the field (L to R): Bruce Lund, Sally Davies, Julian Wong, Evan Ravensdale, James Simonetta, Alex Johnston and Michelle Sherwood.

But not even the comic styling of event host Mikey Robbins could settle our nerves as we watched and waited for our category to be announced. The Yellow Pages® app is an amazing product and we knew we were in with a real chance. And while the award went to 3 Mobile for its content portal, our team has a lot about which to be proud.  With more than 300,000 downloads since its launch in August last year, the iPhone app has been phenomenally successful. It has already connected more than a quarter of a million people with businesses, and boosted Yellow Pages® Mobile usage by more than 50%.

In fact, it took just two years for overall mobile usage to reach levels that online accomplished in five. That’s no mean feat and the team should be roundly congratulated for their hard work.

Undaunted, the team will be releasing more features and more useful functions in the coming months and we’re pretty sure that we’ll be front and centre at The Amys next year.