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Whereis®: new directions in local search

Wayne Aspland | 13 August 2008

If you’re like me (male, that is), you probably spend half your life looking for stuff.

Where’s the keys? Where’s my wallet? Where the hell’s my hair gone?

At least, thanks to mobile technology, the search for products, services and suppliers is getting easier. It seems the consumer clamour to high speed mobile services is being well and truly matched by the rush of innovation that’s occurring in the services they’re using.

Recent new innovations to Whereis® Mobile have added real muscle to the local search experience. Here’s a taste of what’s been added:

Whereis® Send to Mobile: Ever wished you could take your online experience on the road with you? With Whereis® Send to Mobile, you can easily send the details of a supplier you find at whereis.com.au to your mobile phone. While the ability to send online information to mobiles isn’t new, Whereis® takes the experience one step further. Instead of getting a simple SMS with contact details, Whereis® Send to Mobile gives you a link to the supplier’s Whereis® Mobile listing. This includes not just contact details but easy ways to help you take the next step, like a map, directions capability, contact options like click to call and so on. Of course, if you’re a Yellow™ user, the Send to Mobile feature is also available on yellow.com.au.

Yellow™ content in Whereis® Mobile: Now, all Yellow™ listings have been included in Whereis® Mobile. If you’re trying to find a local business, you’ll now get a more complete response to your search than ever before.

Save to my phone: As well as the ability to click to call a supplier, plot directions to their premises and share their details with another mobile user, you can now save a supplier’s details to your phone. With one click, from a Whereis® Mobile listing, the supplier’s details are downloaded to your phone’s address book. From what I can gather, this is an Australian first.

Getting started is simple: Locating the starting point for your search is easier than ever as well. Whereis® Mobile automatically works out where you are and, now, shows your current location right at the top of the home page. And the My Places feature has been beefed up as well. It now not only gives you fast access to locations you’ve saved, but will automatically let you access recent search locations as well – whether you saved them or not.

Optimised for iPhone: And, of course, the latest version of Whereis® Mobile has been built to run on the Apple iPhone.

Whereis® Mobile can be found on the home page of the Telstra BigPond Mobile network or at mobile.whereis.com. And it’s free to browse for Telstra users.

Now, if only I could use it to find my thinning locks.

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I just bought a brand new car with navigation and

Karina | 29 August 2008

I just bought a brand new car with navigation and am loving it! The only question I have is why the retailer only has access to version 14 when I’m pretty sure version 15 has been out for a while… I don’t like the idea that I’m out of date already and have had the car less than a week. I have to say though, now that I’ve experienced a nav system, I’m not sure I’ll be able to live without my driving instructor again!

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