Yellow Pages® Mobile R3.4 goes live
Simon Betschel | 11 June 2010
In his first blog for Speaking Sensis, Sensis Group Manager for Yellow Pages® Online & Mobile Product Simon Betschel announces that the latest release of Yellow Pages® Mobile has gone live.
I am excited to announce that the latest release of Yellow Pages® Mobile has gone live, featuring improvements for our advertisers and users.
The release is the culmination of many months work from the mobile development team and it delivers user and advertiser features.
Premium advertisers will be able to include a business logo, image gallery and a new text descriptor.
Advertisers will also have access to new online and mobile combined summary reports that will demonstrate any improvements to return on investment resulting from extended customer reach.
For users, the new features are mainly targeted to high end devices and focus on improving search accuracy and aligning the online and mobile user experience.
The changes include:
Auto-suggest Type, Name and Location – reducing the number of keystrokes required to enter a search term on a mobile, and time to task for users. To support this and the search changes, the team developed Hint Text which can also be reused across other mobile sites;
New Maps for iPhone, iPad and Android – now users can pinch to zoom and swipe to pan. This now takes maps to a world benchmark position for mobile browser based maps;
Seamless Click to Call – enabling calls on high end devices to be actioned immediately and capturing these metrics to report back to our advertisers; and
We will also be releasing new versions of our iPhone and Android apps, and providing iPad support.
This has without a doubt been the largest release of Yellow Pages® Mobile since its inception three years ago and demonstrates just how far internet on the mobile has come in that time.
