Fascinating!
Hearty praise for the Yellow Pages® from none other than a globally respected search marketing expert.
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Learn how SEO, SEM and sustainability can benefit your business as Yellow Pages® experts take to the stage at this year’s NSW Small Business September.
Sensis is a key sponsor in this year’s event, which is an annual celebration of the importance of small business to the social and economic fabric of NSW.
In its fourth year of sponsorship, Yellow Pages® is running a month long series of education seminars targeting SMEs in growth in both greater Sydney and regional NSW.
Yellow Pages® experts will focus on to two key areas – digital marketing and greening up your business.
Experts from our business will talk about how SMEs can leverage mobile capabilities, undertake effective SEO and SEM marketing, provide key insights from a special report on e-commerce in metropolitan and regional NSW (from the Sensis E Business Report) plus sponsor a keynote speaking engagement by Jon Dee on environmental sustainability.
As in past years, Small Business September is an opportunity for people in small business to extend their networks, develop their skills and build links with the many support organisations that exist to promote business success.
I encourage small business owners of any background and industry to get along to these events (most of which are free) to help them build their knowledge and skills in managing a business across marketing, finance and operations.
Our consultants get quite involved in letting their customers know about these seminars and getting along to the seminars themselves to network with SMEs and further understand their advertising needs and business objectives.
Be inspired by over 300 events designed by industry experts to help your business flourish – I know I will.
To register for events – visit www.smallbusinessmonth.nsw.gov.au or call 1300 661 539.
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This year Sensis is sponsoring a series of lunches for members of the Sydney Chamber of Commerce. After two of these lunches, it’s really pleasing to get feedback from this diverse audience that we’ve shared a few things about consumers, small businesses and advertising that they didn’t already know…and actually wanted to know!
I mean, let’s face it, how many times have you turned up to a seminar or lunch only to walk away thinking, I’ve just been robbed of two precious hours in my life and I should demand a refund! I’m not saying Sensis hasn’t been guilty of this in the past… we’ve had our moments like any large business given the opportunity to put someone on the soapbox. But we’re starting to use opportunities like this to – and don’t gag here – help people. So we asked the Chamber what their members wanted to know to about digital marketing.
And as the chicken and beef mains made their way around the room, our head of Yellow Pages® Digital, Sandeep Baruah, explained that the future of digital marketing in business will see a range of new applications at the disposal of the marketer. The question is what opportunities do they really present to increase brand equity and a company’s bottom line?
For some business, just knowing where to start is daunting in itself.
Sandeep unlocked some of the mystery around digital marketing tools such as:
And he gave the audience a realistic check-list to help them make decisions about their digital marketing strategies:
Answering these questions will help any business go a long way to ensuring that they’re not simply swallowing the hype around new ways of reaching consumers, or putting all of their eggs in one basket.
