Speaking Sensis

Times might be tough in the media sector today, but there’s a lot about the future to be excited about.

This week, Bruce Akhurst, the CEO of Sensis, will be sharing his thoughts on the future in a two-part presentation: The Age of Engagement.

The first part of his speech – covering the rise of local search – will be delivered at an American Chamber of Commerce luncheon in Sydney this Thursday, 23 April.

And, in a departure from the norm, part two of this presentation, which covers the rise of social media will be delivered using – what else – social media!

So, pop back to the Speaking Sensis blog this Friday, 24 April. You’ll be able to view both of Bruce’s speeches.

This week Sensis and Telstra launched Whereis Navigator Traffic – a new service that will no doubt be music to the ears of Australian motorists.

Ever turned a corner only to find the traffic is banked up for kilometres, and it”’’s too late to change directions? Well, the new Whereis Navigator traffic service helps drivers choose the best route to their destination by re-directing them around high-impact traffic incidents.

So what does the launch of the new Whereis Navigator Traffic mean for me?

1. I can now avoid serious traffic jams and find my way around major traffic incidents more easily.
2. I can get to my destination more quickly
3. I don’t get stuck in traffic jams which means I don’t waste sitting in my car
4. I can keep my eyes on the road whilst I am automatically re-routed around high-impact traffic incidents, meaning a hassle-free driving experience.

So it appears this new feature has the ability to make my life easier, quicker and hassle free – now that’s my kind of thing!

The feeds of traffic information come from Australian Traffic Network (ATN) too, the same group that provide traffic reports to radio and television news stations daily via ABC and Austereo radio stations or on programs like Channel 7’s Sunrise.

The info is updated by ATN every 5 minutes and they collect data from a number of reliable sources- not just standard from road authorities but from helicopter feeds and from people like you and I.

Now that’s what I call handy. Available on selected Telstra GPS enabled phones. Whereis Navigator is like a GPS device in my pocket!

http://www.trafficnet.com.au

http://telstra.com.au/mobile/nextg/whereis_navigator.html