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Sensis CEO gets engaged

Wayne | 23 April 2009

Today, Sensis CEO Bruce Akhurst spoke at an American Chamber of Commerce luncheon on what he describes as The Age of Engagement.

Digital media isn’t merely cannibalising traditional media. It’s giving marketers new tools to work with and the ability to build deep, valuable relationships with customers.

The first presentation in this series looks at how local search is helping marketers support consumer purchase decisions in exciting new ways. And how the next generation of local search is being driven by the mobile phone.

The Age of Engagement: The Rise of Local Search
View more presentations from Sensis .

The second presentation looks at social media. Be sure to check back as this presentation will be uploaded shortly.

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accountability, advertising, Australia, cross platform, customer, directories, economy, engagement, GPS, integration, Internet, linkedin, local search, marketing, MediaSmart, mobile advertising, mobile phone, multi-channel, navigation, online, online advertising, print, print directories, satellite navigation, Sensis, Sensis Business Index, Sensis Consumer Report, social media, syndication, Telstra, Whereis, White Pages (R), Yellow Pages (R)
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