Twitter hits the tweet spot for Kogi BBQ
Wayne Aspland | 20 July 2009
In his April speech “The Rise of Social Media“, Sensis CEO Bruce Akhurst commented on the US mobile takeaway business – Kogi BBQ – and their success in using Twitter to keep customers in touch with where their vans would be.Bruce commented that Kogi BBQ had acquired 15,000 Twitter followers in its short life.
Well, I happened across Kogi BBQ’s Twitter page the other day. Turns out their band of followers has more than doubled – to over 36,600 – in just three months.
Ahhh… the tweet smell of success.
